Get to know the tutor of this course: Jose Penso
Jose Penso has professional expertise in the areas of Branding, Strategic Marketing and Strategic Communication. He is a professor at undergraduate and graduate levels at Universidad del Norte (Colombia), he is also an adviser with the Interamerican Center for Political Management (Miami, Fl); former Committee Chair of the Public Relations Society of America (PRSA) and member of the National Association of Communications Professionals (NAMIC, USA).
- Introduction to Content Creation
- Corporate Identity
- Events & Sources
- Social Media
- Writing Ezines
- Creating video content
- Final Project
Even for beginners such as myself, who had little background knowledge in Public Relations, this course covered all aspects that allowed me to gain the solid foundations to effective communication and an opportunity to explore the horizons of PR with its valuable course content and well-structured programme. If you are interested in learning Public Relations and communications, then I would highly recommend this course to you.