Ellen Gunning

Ellen Gunning
Ellen Gunning, Founder & CEO

Ellen Gunning is the founder and director of the Global Institute for Public Relations (GIPR) which incorporates the Irish Academy of Public Relations. Ellen has founded a PR consultancy group and one of the largest PR schools in Ireland. With partners across the world, Ellen knows how to succeed. She is a highly regarded, impactful speaker who addresses conferences and seminars worldwide.


Ellen has created the Irish Academy of Public Relations which is the biggest online provider of public relations, journalism and event management education in Ireland.

In association with Orient Planet PR (Dubai), Ellen co-founded the Orient Planet Academy, bringing online PR training to the Middle East, and now GIPR is bringing together the best in global education, training and networking for communications industry professionals. She is the past national president of the International PR Association.

Ellen has won a Gold Stevie award in the USA for PR Innovation, Broadcast Journalist of the Year award from the European Parliament and national recognition from the Nigerian Event Management Association. Ellen is a member of the Board of the European Association for Distance Learning (EADL).


Ellen has written three books. Her first book, Public Relations: A Practical Approach, (2018, 3rd edition) is the core text for all PR courses internationally. In 2005, Ellen designed postgraduate Higher Diploma courses in PR and Journalism which were validated by HETAC (the Higher Education and Training Awards Council) at Level 8 on the National Framework. Her second book, Capital Women of Influence, profiles 13 women across a range of disciplines who exercise incredible influence over Dublin. Her third book, Ten Red Hot Tips to Promote Your Business, was published in September 2016.


A member of the National Union of Journalists (NUJ) since the mid 1980s, Ellen is the former Chairman of the Board of Dublin City FM radio station, which broadcasts to Dublin City and County, Ireland. She presented a weekly program – Mediascope – for 13 years. The program put a spotlight on issues of interest to public relations, journalism and event management practitioners. The show is available as a podcast.

Books by Ellen Gunning


Ten Red-Hot Tips To Promote Your Business

This book teaches small and medium sized organizations the do’s and don’ts of PR to enhance your presence in your market and generate more talk about your business.

Public Relations

Public Relations: A Practical Approach

This third edition provides students and practitioners with a practical, highly engaging and accessible insight into the world of International PR.

Capital Women of Influence: Profiles of 13 Inspirational Irish Women

Profiles of 13 women who exercise power and influence in Dublin. The book gives an insight into inspirational Irish women who have truly made a difference.

Training designed to support, challenge and develop PR professionals.

GIPR holds itself to a high standard and discourages any form of discrimination. We strive to recommended ethical examples, real-life scenarios and instances in all our training. We promise to practice in a fair and reasonable manner. We welcome all people to join the GIPR community. 

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