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Brands advertising their credentials more than their products

Brands advertising their credentials more than their products On a recent trip to London, I was really taken with the advertising in the tube stations. Brands have definitely decided that it is important to reflect the culture and interests of their customers, and are actively advertising to show how engaged they are. Tribe Tribe, for …

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The future of 3rd Level Education in Europe

Background The global university sector was thrown into a state of flux imposed by Covid 19 which created enormous challenges. The sector responded by moving rapidly to remote learning options. Now, post-covid (?) the sector needs to plan for online, blended and distance learning. The days of full-time college attendance in a lecture hall are …

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Women in the Church of England

Image of St. Pauls courtesy of Wikipedia. In 1994, the first women priests were ordained into the Church of England. Twenty years later, in 2014, the UK Independent ran an article titled ”Church of England to shatter ‘stained-glass ceiling’ and allow female bishops”. Figures from 2018 show that the majority of licenced clergy in the …

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How has COVID-19 Changed Our Economy

Changing your strategy is key to dealing with uncertain times Jim Walsh is a communications expert from Walsh Public Relations. As a communications expert, Jim has had to address his marketing strategies in the quarantined world. The pandemic has led to big changes in a number of organizations. In person events are limited, if not …

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150 Bond Weighs in on Adapting to the New Economy

How the Pandemic Has Required Innovation in Communications Mark O Toole works with 150 Bond, a global operation with offices in the UK, Dublin and Ireland. They primarily are a communications company that helps CEOs present the right image both publicly and privately. He chatted recently with our director Ellen Gunning on her radio show …

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Is Lobbying Ethical?

Is Lobbying Ethical? Aaron Rogan, a journalist for the Sunday Business Post is totally in favour of lobbying. He knows that it would be absurd to expect politicians to avoid the opinions of their constituents. Rogan spoke to Ellen Gunning on Dublin City FM’s Mediascope. Businesses and marketing agents need the ability to advocate for themselves. Voters need …

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Did the Irish Government communicate efficiently during Covid-19?

The coronavirus pandemic struck Ireland in March 2020. Since then every aspect of our daily lives has been altered, and some put to a halt. It is only now, 18 months on, that we can say the phrase ‘going back to normality’ with a bit more certainty in our voices. A global health crisis like …

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Why we need International Public Relations

The Importance of International Public Relations Global Branding There are so many brands that can be recognised in a split second all across the globe, a white Apple logo, a small Nike swoosh, a yellow McDonald’s M or the blue f for Facebook. Clear brand identity in combination with effective public relations can be the …

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Becoming The Global Institute for Public Relations

Becoming the Global Institute for Public Relations A background on the Global Institute for Public Relations. Who We Are The Global Institute for Public Relations is a private college focused on teaching communication skills to a worldwide audience of students. Previously known as the Irish Academy of Public Relations, the company became the Global Institute …

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