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How has COVID-19 Changed Our Economy

Changing your strategy is key to dealing with uncertain times Jim Walsh is a communications expert from Walsh Public Relations. As a communications expert, Jim has had to address his marketing strategies in the quarantined world. The pandemic has led to big changes in a number of organizations. In person events are limited, if not …

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150 Bond Weighs in on Adapting to the New Economy

How the Pandemic Has Required Innovation in Communications Mark O Toole works with 150 Bond, a global operation with offices in the UK, Dublin and Ireland. They primarily are a communications company that helps CEOs present the right image both publicly and privately. He chatted recently with our director Ellen Gunning on her radio show …

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Is Lobbying Ethical?

Is Lobbying Ethical? Aaron Rogan, a journalist for the Sunday Business Post is totally in favour of lobbying. He knows that it would be absurd to expect politicians to avoid the opinions of their constituents. Rogan spoke to Ellen Gunning on Dublin City FM’s Mediascope. Businesses and marketing agents need the ability to advocate for themselves. Voters need …

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Did the Irish Government communicate efficiently during Covid-19?

The coronavirus pandemic struck Ireland in March 2020. Since then every aspect of our daily lives has been altered, and some put to a halt. It is only now, 18 months on, that we can say the phrase ‘going back to normality’ with a bit more certainty in our voices. A global health crisis like …

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Why we need International Public Relations

The Importance of International Public Relations Global Branding There are so many brands that can be recognised in a split second all across the globe, a white Apple logo, a small Nike swoosh, a yellow McDonald’s M or the blue f for Facebook. Clear brand identity in combination with effective public relations can be the …

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Becoming The Global Institute for Public Relations

Becoming the Global Institute for Public Relations A background on the Global Institute for Public Relations. Who We Are The Global Institute for Public Relations is a private college focused on teaching communication skills to a worldwide audience of students. Previously known as the Irish Academy of Public Relations, the company became the Global Institute …

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How PR is essential for all small businesses and why it should be important for your SME

PR is essential for all businesses and it should be important for your SME

How PR is essential for all small businesses and why it should be important for your SME Public Relations is hard to put a label on for many. People think they know what it is, but it is often mixed up with marketing and advertising. Our director, Ellen Gunning, gave a fascinating webinar on PR …

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How PR helped Apple to overcome its crisis and grow globally

How PR helped Apple to overcome its crisis and grow globally

How PR helped Apple to overcome its crisis and grow globally Apple Inc., the American multinational company that has reshaped and redesigned the world of technology, is the No.1 example which illustrates that with the right Public Relations and marketing any company with specialized products can not only survive but conquer the market. Through many …

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The Impact Social Media had on the 2020 US Presidential Election

The Impact Social media had on the 2020 US Presidential Election

The Impact Social media had on the 2020 US Presidential Election If the words “by failing to prepare, you are preparing to fail,” have not been ingrained in your mind by now, well then, I’m pleased to have introduced them to you. Originally coined by Benjamin Franklin, it is quite fitting that such a saying …

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