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Advertisers could be Underestimating the Power of Radio

John Purcell Describes how he is Striving to Change the Way we Think about Radio Advertising Meet John Purcell John Purcell is the CEO of KCLR, chairman of Independent Broadcasters Ireland and chairman of Radiocentre Ireland. Radiocentre Ireland is a new industry body created to promote the medium of radio to potential advertisers. The project …

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The Importance of Marketing to University Students

Jay Reid Lends his Expertise on Marketing to Young People Who Is Jay Reid?   Jay Reid is a strategy director for Core. Throughout his long career, he has mastered the art of marketing to university students, which he discussed with Ellen Gunning for Dublin City FM’s Mediascope programme. Some people might wonder if it’s really valuable …

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How to Succeed as a Professional with Brian Commins

Learn the keys to thriving as a leader from someone with decades of experience Brian Commins has worked in the radio industry for over twenty tears. He got into the sector while working for a promotions company in Edinburgh that worked very closely with radio stations. Apart from doing voiceovers for the occasional advertisement, Commins …

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What Professionals can Learn from Facebook’s Whistleblower Scandal

Public Relations Professionals Discuss How Reputation Affects Profits Fuzion PR’s Greg Canty has a unique take on the Facebook situation. Recently a whistleblower made strong allegations about the effect that the social media platform has on its users’ mental health. She stated that the company has thousands of pages of research proving that the company …

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Understanding the Importance of a Value Driven Purpose in Business

Learn to Communicate Your Global Position Honestly and Successfully. Brands have always had a purpose or objective they need to attain. In recent years, purpose-based marketing or communicating your goals as a brand through advertisements has become far more common. Your purpose is a north star, it determines why the brand exists and what it …

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