Month: October 2021

What Professionals can Learn from Facebook’s Whistleblower Scandal

Public Relations Professionals Discuss How Reputation Affects Profits Fuzion PR’s Greg Canty has a unique take on the Facebook situation. Recently a whistleblower made strong allegations about the effect that the social media platform has on its users’ mental health. She stated that the company has thousands of pages of research proving that the company …

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Is Lobbying Ethical?

Is Lobbying Ethical? Aaron Rogan, a journalist for the Sunday Business Post is totally in favour of lobbying. He knows that it would be absurd to expect politicians to avoid the opinions of their constituents. Rogan spoke to Ellen Gunning on Dublin City FM’s Mediascope. Businesses and marketing agents need the ability to advocate for themselves. Voters need …

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Understanding the Importance of a Value Driven Purpose in Business

Learn to Communicate Your Global Position Honestly and Successfully. Brands have always had a purpose or objective they need to attain. In recent years, purpose-based marketing or communicating your goals as a brand through advertisements has become far more common. Your purpose is a north star, it determines why the brand exists and what it …

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Did the Irish Government communicate efficiently during Covid-19?

The coronavirus pandemic struck Ireland in March 2020. Since then every aspect of our daily lives has been altered, and some put to a halt. It is only now, 18 months on, that we can say the phrase ‘going back to normality’ with a bit more certainty in our voices. A global health crisis like …

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